The most reliable stock trading secret tips for top most revenues everyday.

June 22, 2018

Trading / Investing

Comments Off on The most reliable stock trading secret tips for top most revenues everyday.

A look at Individuals who have given up in the markets trade lack an edge, a sort of stock trading secret tip off that helps to leverage the trading platform to work in their favour. Any reference to the investment in stock industry is usually on a friendly chat or seeking advice from a expert for ideas in investment, the first remark will be about caution in opposition to losing money. To certain extent the first remarks are true due to the greed that comes as investors are hunting for a rich harvest without much planning. The stock marketplace is a good opportunity to prosper especially if you are aware of some of the stock trading secret tips.

One stock market place analyst was responding to a question as to which is the best stock trading tricks and techniques by saying (Little jovially of course) “Buy when it is low and sell when it is on a high”. But jokes aside there is some truth in that expression about stock trading. But to know what is low and what is high, it takes some Minor calculated risk, good amount of reading and some experience in the discipline.

Basically there are three sorts of investors; the Day trader who buys the stock during the business hours of the trade and sells them for a profit or a loss before the closing bell of the same day. Then there is the second one who buys stocks, pays for them and sells them for a high within a short span of time; called a short-term trader. The third lot is like a visionary, who buy those stocks which they think are like thoroughbred race hounds which will win long races and bring them good profits following a year or two. But on what stock trading secret information you will apply to select which category you want to invest calls for some planning, reading and experience as mentioned earlier.

Any government policy alterations in a sector or an industry will have a positive or negative impact immediately in the stocks of those companies dealing with that industry or sector. Oil market place companies stocks will soar high with news about the Authorities proposing to hike the costs in a day or two. The Day trader will make some quick revenues by acting on this news by buying on a sign of the upswing in the selling price of the stock and will sell when he thinks that the industry will not go any further than that on that day. This calls for a good control of your urge to wait for a further raise in the price tag. If the stock you bought soared two to three percent on that day, then that is the best time to sell them and wash your hand of that stock for the day. To fix your mental target as to when you will sell what you have acquired in a day trade is the stock trading secret of the day trader.

Sifting through the experts comments, content articles in business weekly, business channels, e.t.c., about the progress and possible direction a particular stock item will swing, will give the short-term investor opportunity to buy those stocks and say about one or two week immediately after the stock will reach that point which he envisaged about and what the experts advised about. The short term stock trading secret is to sell half of such stocks bought and to sell again when the it hits the next high within a different one or two weeks.

The in depth research about a company, its imaginative and prescient of the future, the leading team of the company and their position in the industry will make a long term investor to buy those stocks and wait even if in between there is a downward trend in those stocks. Eventually the wait and the effort for the research pay rich dividends as well as some good earnings margin when he sells them later in parts like in short term trading. Go ahead and make a good investment today in stocks.

The 3 Key Steps to Making Your Trading System Consistently Profitable

These three steps will set the ground work for success with your day trading account. Many beginners simply start trading by funding a forex account. That’s a sure way to blowing up your account. Do the preparation correctly, and you’ll save yourself a lot of trading capital.

Planning your strategy is vital to long term success in the markets. Prepare a detailed written trading plan that will become the blueprint for your success as a forex trader. This is a working document that you will refer to regularly and make occasional adjustments to occasionally. Include the following core components to your plan:

• Overall beliefs about the market and how you are going to trade.

• Instruments traded and time frame. Choose the currency pairs and time frames to meet your needs.

• Entry Rules. These should be a precise set of rules that must occur before you can enter a trade. The rules must be concise and direct with no room for objective observations.

• Exit Rules. Exit rules are extremely important. Your entries will be useless if you do not have a definite set of exit rules. Include three types of exits: Initial Stops, Trailing Stops and Profit Targets.

• Money Management. Strict money management rules are vital. Work out exactly how much risk you are prepared to take per trade, what your maximum draw-down will be and how you are going to calculate your stops. Solid money management will ensure consistency.

• Contingency plan. What are you going to do if a worst case scenario occurs? Write down possible disasters such as a power outage, or your broker’s platform crashing and devise solutions for each. This way when a disaster occurs, you’ll know how to handle it.

Once your trading plan is in place it’s time to build your forex trading strategy. There are two major phases that need to be done to complete the building step.

Phase. 1. Enter the trading rules as per your plan into the desired trading platform or software program. Choose the forex pairs or financial instruments that you selected in your trading plan then apply the appropriate time frame, indicators, instruments and expert advisers (EA’s). Set up the default trading size and stop losses into the system.

Phase 2. Once you are satisfied that your forex trading system will meet your trading plans and objectives, it’s time to test it. Testing is vital to determine the possible success of your forex trading system. You will need reliable historical data to test your system in order to ascertain its performance ratio accurately. You may need to make adjustments to your plan if you are not satisfied with the results of your back-testing. Remember to test your system in different market conditions and be careful not to over-optimise. Historical results do not guarantee future returns.

In order to turn your auto trading system into a consistently profitable trading program you should take the final step of automating it. By planning and building your own system you now have a strategy that will suit your needs. By automating your system you will ensure that it is implemented accurately, efficiently and consistently. Automation takes out the emotional aspect of trading that hinders so many traders.

In order to identify the true success of your trading plan it needs to be traded in a live market environment where all the signals that it gives, all the stops it triggers, and all the position sizes it recommends, need to be adopted 100% of the time. It is very unlikely that a manual trader is able to achieve this. However, an automated trading program using high quality trading software will. By following your system closely with error free trading you increase your probability of success.

Build your own automation by using the scripting language of your preferred platform (MQL4 and Ninja script are popular choices). This will ensure that you have a strategy that will suit your needs and fit your plan perfectly.

By planning, building, and automating your trading program, you are increasing the probability of your success in the markets and ensuring that it will be implemented profitably and consistently.

5 Facts About Forex Trading

As far as the market size is concerned, without any doubt, the Forex market is the biggest market around the world. It boasts an average turnover of over $4 trillion per day. With the passage of time, this big but decentralized market became extremely popular. Primarily, this happened because of a number of innovations in the world of technology over the past few decades. Today, with the help of technology, millions of traders can enter the Foreign exchange market. If you are new to this market, given below are 5 facts that can give you a deeper insight into this business world.

1. Small gains add up

Although Forex is one of the top markets in the word, most traders don’t make huge profits in the beginning. At first, they analyze the market and do a few trades with small amounts of money earning small gains. With the passage of time, the small gains add up. This type of traders has a great deal of trading experience.

Actually, your goal should be to use the right strategy in order to keep earning without suffering from huge losses.

2. The Selection of a reputable broker is important

For an ROI, the Forex market offers an endless pool of opportunities. But it’s really important that you sign the contract with a good reputable broker. By good, we mean a broker who is regulated and licensed. Proper research is required to make sure you hire a broker who is professional and established. They should offer different types of services including good customer support.

3. Emotions are not important

By nature, trading is an emotional undertaking as your hard earned money is at stake on the market that is volatile and unpredictable. But if you enter the market with an emotional mindset, you will be more likely to suffer from failures. Actually, when you are emotional, you tend to make rash decisions.

If you don’t want this to happen, you may want to put together a trading strategy based on a trial trading account, which is known as demo account. In fact, learning to trade objectively is only possible if you set your emotions aside when trading. This will raise your odds of making a return on investment on a regular basis.

4. Insider trading is a false belief

Unlike what most people may have told you, there is no truth in insider trading in the Forex trading market. So, it’s important that you keep in mind that you will have to make your decisions on the basis of the current conditions of the market and the most recent news. In other words, there is no magical way or short cuts to make profits.

5. Simple Strategy Works better

Lastly, if you are looking for a solid approach to gain success in this trading world, you should use a simple strategy instead of a complicated one. In other words, you should opt for a simple but tested strategy on the basis of a deep market analysis. You can apply this strategy throughout your trading career.

Fighting the Battles of the Forex Market

June 22, 2018

Currency Trading

Comments Off on Fighting the Battles of the Forex Market

Understanding the tiny facts about the Forex market is mostly what it takes to be a successful trader. Many people from a standoff-ish point of view see Forex trading as so much hard work meant only for professionals with long years of experience in the finance industry – but there is more to it. What many do not know is that just about anyone can make a huge fortune from the Forex market with the right idea and the right practice.

It is true that there is need for hard work and experience, but that is just the secondary aspect of what one needs to succeed as a Forex trader. People readily skip the primary facts that form the foundation of a successful trader, thinking they are negligible when they are not. A stable psychological state of mind is one of the primary factors that have so far proven immensely important in trading successfully. The weird thing about it is that anyone, new or seasoned professional traders, can fall prey of the damage that comes from not having a sound mind towards trading Forex. It takes constant efforts, irrespective of past records, to keep one’s head above water in the world of currency exchange.


Mr. A is experienced in the finance industry as a professional analyst and trader. He has worked with so many finance organizations, learnt a lot in the process, and even developed some awesome theories that earned him a noble price. Obviously, he is highly sought after at all times, and there is a long waiting list of huge finance firms asking for his consultation and partnership. Mr. A finally agrees to work with one of the big companies as the team leader of a group of exceptional high end professionals like himself, and the whole world’s eyes were on them to see how they will fare. Definitely, Mr. A and his team are expected to change the story of the organization for good; everyone expected that. The question now is how good will the outcome be? You can imagine the surprise when Mr. A and his team lead the company to its demise. Yes, the company closed down as a result of wrong calculations amplified by leverage.

What went wrong with Mr. A and his team? The only logical explanation to that is that they were too proud of their achievements, and as such were psychologically damaged to the point that they thought they knew it all. They felt they could control the Forex market since they are an excellent group of analysts working together, probably the best group of analysts in the whole wide world. That right there is psychological instability, and it does not go well with Forex trading.


Meanwhile, this story is real. It happened to LTCM funding company, and there is so much the finance world can learn from that when it comes to mastering of emotions while trading the Forex market. Here are some points to help:


Do not put all of your eggs in one basket; never. There will always be better opportunities in future, so it makes no sense to feel like “it is now or never”. Greed is at the top of the list of the problems encountered by Forex traders. It is important to always seek profit and attach importance to financial success, but it should not be the driving force of the traders.

To make sure greed does not prevail, ensure strict adherence to discipline. Traders should always learn to stick to their trading strategies at all times. Every anticipated move should be based on principles established by the diligent study of the market.


In the career life of every Forex trader comes a time of indecision. No one can control the Forex market, and that is more than enough reason for many to fear. There are times a trader may be on a failing streak, and it looks like the strategy is not what it should be. Well, it is the Forex market; no one has control over it. The best any trader can do is to stick to the plan, and keep a bit of an open mind towards the opinion of others based on proper research. Indecision should be highly avoided, even at the point of fear.

To avoid the implications of trading fears, traders should learn to stick to the strategy of course, and avoid random decisions. Also, traders should avoid leveraging their accounts unreasonably, thereby risking too much. Always have it in mind to stake just as much as you are willing to lose.


The thing about getting high is that your state of mind is elevated in an unrealistic manner. A trader that gets high on Forex trading is tempted to believe that Forex will give him unlimited wealth no matter the approach he takes. Even traders that may not have ever experienced failure in trades should not get high or euphoric on that. In most cases, people that are in a euphoric state of mind while trading Forex end up frustrated because they allowed their feelings of might to blind their reasoning. If you have been on a winning streak for a while, be careful not to think that you have mastered Forex trading so much that you can trade without your strategy and still get good results. Anyone that dares to do that is simply high; and is doomed to fail at a point.

Always have it in mind that all strategies have flaws, no matter how long it has worked perfectly well in trades. The market changes, therefore strategies need to be altered to suit the change as required. A trade can only be successful if the trader has put in time to study the market and applied profitable principles of trading, not the other way round. The case of LTCM is a very good instance of this case.


Again, a trade can only be successful if the trader put in time to study the market and applied profitable principles of trading. It is possible to lose several trade one after the other; it happens even to the best of Forex traders, which can lead to panic. However, this is not enough reason to quit as many may be tempted to, rather, the trader should put in the required time to study the market and apply the right principles.

Note that periods of market volatility causes panic more than any other factor. Volatility can make a sound strategy seem like it is useless, which is true. Strategies for trading a volatile market environment are not exactly the same with non volatile market conditions. Some traders prefer to use a different strategy entirely, or stay away from trading the Forex market in such times.

Workforce Management Solutions for the Insurance Industry

June 22, 2018


Comments Off on Workforce Management Solutions for the Insurance Industry

Workforce management solutions (WFM) are the driving force for insurance companies; particularly larger departments such as policy administration, underwriting, claims processing, shared services, and contact centres.

Learn to keep balance in managing your workforce

Ensure proper skill levels and mixes: Ensuring that operations teams consist only of experts can get expensive. This is why it’s important to assign a mixture of skill levels within the team – teams can have both junior and senior workers. The senior team members can mentor juniors and help with complex cases. Additionally, some team members can be cross-trained. This would allow teams to lend and borrow resources with each other.

Ensure flexible, real-time workforce management: When it comes to workloads there are daily spikes and lull times. This is the area where real-time workforce management increases efficiency to soften the extremes. For example, additional resources could be used to cover workload spikes, or employees can volunteer to leave early without pay.

Manage team cycles: Management styles for Adhoc / firefighting are confusing, thus they show lower performance. Activity consistency is important to manage teams and operations to improve performance results.

For example, Monday can be the day to discuss plans for the upcoming week, Tuesday to review the week prior and talk about key insights. Wednesday could be used to plan strategies for the next week. Another way to increase performance is to have daily huddles in the morning. In fact, there are numerous recurring operations management routine choices that can be implemented.

Balance loads across teams: To keep efficiency consistent, operations leaders can monitor workloads across all teams and make changes as needed. For example, leaders can transfer some of the workload from busy teams to teams with more capacity. Another method operations leaders can use is lending staff to assist other teams. Significant workload imbalance across teams increases employee dissatisfaction because they begin to feel like job distribution is unfair.

Plan your workforce efficiently

Improve resource forecasting: Knowing what future demands on resources will be and forecasting correctly means significantly fewer resources will be wasted. Insurance companies can hire the number of staff they need rather than hiring extra staff just in case they need them.

Improve forecasting horizon: Forecasting significantly into the future means companies will have time to hire the optimal staff from both a compensation and skill-set perspective.

Be aware of seasonality and consider it in planning: It’s important with workforce planning to consider changes in workloads during different seasons. Without considering changes you run the risk of having too many or too few resources; thus, negatively impacting performance. For example, work is busier for car insurance companies at the beginning of winter because of the impending frost and ice on the roads.

Monitor trends and embed them into planning: Knowing and embedding trends into workforce planning allows you to increase or decrease your organization’s team when the volume of work grows and decreases. This also takes away the risk of low performance and backlog.

Which WFM program is suitable for insurance providers?

The nature of operations is a complex topic. To run workforce operations efficiently requires an appropriate WFM solution for areas such as planning, forecasting and scheduling. Additionally, it offers transparency in regard to staff skills, performance and potential bottlenecks.

Company Culture – Cold and Professional or Warm and Approachable

June 22, 2018


Comments Off on Company Culture – Cold and Professional or Warm and Approachable

Every workplace has its own microculture as a result of its sector, its location in the world and the diverse range of individuals who make up the workforce. Culture isn’t just a case of ethnicity, though, it’s a way of thinking and acting. At an individual level, we might define culture as being the way a person thinks, acts or speaks based on their experiences and background. At a group or company level, however, the culture can generally be seen as the historical experiences and collaboration of the people that make up the group.

Unlike an individual, who we assume has some control over their experiences, thoughts and general way of thinking, corporate culture is often guided by group guidelines and rules. Another, potentially larger, influencer on corporate or group culture is internal hierarchy. The ‘higher ranked’ or ‘louder’ parties of the group often sway the culture to follow their experiences and beliefs. The opinions or thoughts of the ‘lower ranking’ or ‘quieter’ members of the group are often deemed less important by the group en masse. This, ultimately, also becomes part of the group’s culture.

This discussion regards corporate or group culture and how establishing, both actively and subconsciously, a company’s culture can impact external and internal perceptions of that company. In particular, we are looking at the differences of a cold ‘corporate’ and perceived professional company culture versus a more relaxed, warm and approachable, business model.

Of course, everyone who works anywhere always strives to be professional – that’s how it should be. However, some companies seem to believe that being professional also means being cold, unapproachable, target-driven and competitive rather than being supportive, approachable and co-operative.

Is this the right way to drive up profits? Does a cold, competitive environment achieve targets at the expense of workforce morale and happiness? Is it sometimes worth losing staff members if, at the end of the day, they’re merely seen as dead weight because they can’t keep up?

The answer is that it depends…

Cold and professional and warm and approachable work best in different industries and sectors. The financial sector, for example, is best served by an unemotional, facts and figures-driven workforce. It’s also important to meet targets and to break barriers and this can only realistically be done if everyone’s focused on the job rather than organising their next potluck meeting.

A similar culture has to prevail in a company that’s innovating, disrupting or making big changes. Amazon is probably the best example we have right now. The fast-paced, unforgiving workplace culture there, from the warehouse floor right up to Bezos himself, is legendary. The culture in Amazon is described as ‘gladiatorial’ which is what you need if you’ve decided to take on every retailer everywhere in the world and change the way they’ve always done things forever.

This approach still needs professionalism, however. Amazon isn’t a swashbuckling pirate but a well-organised, fine-tuned and exquisitely well-informed machine. No real room for feelings there. You might see this as cruel, hard, unfair or wrong, but Amazon will simply tell you you’re in the wrong arena…

What about warm and approachable?

Where do pictures of the harbour bridge, posters of Thai celebrities cute puppies and fluffy kittens fit in? Apparently, according to Japanese researchers, ‘kawaii’ helps people to get the job done and done better. Interestingly, the 2012 study found that photos of adult cats and dogs improved people’s focus and diligence only slightly. It’s almost as if people have a need to nurture; well, actually, they do.

In some industries and companies, warm and approachable will get the best results which leads to increased professionalism and profits. Of course, in some places if you were caught staring at kittens in order to improve your performance, you’d be out on your ear for time wasting.

Other companies, however, like Netflix, see kitten-staring, chatting about issues and taking whatever time off you fancy as time invested, not wasted. This company sees nurturing and developing its people as the key to its profits. Oddly enough, it seems that giving people a bit of leeway and letting them set their own targets and have a gripe at the boss also works. People at Netflix are also professionals. Hmmm…

Similarly to how a ‘colder’ culture may enforce both internal & external trust and confidence in a financial company, a ‘warmer’ culture should allow for greater exploration of creativity. Artistic based industry; design, marketing, photography, musical, creative, etc, are probably more likely to see an increase in productivity and efficiency in a more relaxed, emotional environment.

As a Director myself, and as I write this article, I’m finding myself analysing my own company; what our culture is and what I’d like it to be. I own a small digital agency in Bangkok, Thailand. As a creative company, I’d like to think we fall more on the warm, approachable side of the scale. That’s definitely the side I’d like to sit on at any rate. We don’t wear suits to the office, we don’t have punch cards, we listen to music, drink way too much coffee and love a good chat.

Can you be warm and professional at the same time? I’d like to think so. We’re fairly relaxed and I’m fine with that for my type of business. Of course, that isn’t to say we don’t have systems and methodology. It isn’t to say we don’t have rules and guidelines and it certainly doesn’t mean we aren’t professional in the business we conduct. In our case, the warmth and approachable vibe we convey is helpful to the type of service we provide. Design and marketing is a personal thing, different to each of our clients and I think we wouldn’t be able to do our job as effectively if we were teetering on the colder ‘professional’ side of the cultural fence.

Where do you find yourself and your business? Is it what you want to portray? Is your company culture the best for your clients and staff?

Ultimately you can take your pick, it seems, because both models work. Be advised however, the larger and older the company, the harder it may be to change that company’s culture. How you may want to appear and act, and how your staff and clients see your business may be two different things.

How Start Ups Will Be Benefited From Data Analytics

June 22, 2018


Comments Off on How Start Ups Will Be Benefited From Data Analytics

The key differentiator between two startups is pace. Things need to be done at a faster pace for startups to be competitive against large companies. And, in order to react to market conditions and changing consumer trends, startups today rely heavily on data analytics. The power of being able to gather, identify, understand and execute upon patterns of data is critical for long-term success of companies as well as for advancement of humanity.

Any organization can leverage the exponential data growth but size is on the side of smaller businesses that are perfectly suited to act on data-derived insights with speed and efficiency, unlike large organizations that are often less nimble and hindered by clunky, legacy IT infrastructure. All that’s required is somebody in the business that understands two key fundamentals: data analytics and data science.

For example, for a startup organization, product marketing act as a growth catalyst in establishing brand value in the market, which is very costly and usually eats up a huge part of the budget.

However, while a business can be built on a combination of inspiration and perspiration, being able to manage analyses and interpret data requires a very specific skill set that will actually enable innovation and drive it forward. From predicting and reducing churn to winning business from new and existing customers, the opportunities are endless.

Data Analytics can help startups in identifying and reaching out the right target market for launching product(s) and providing better return on the marketing investments. Moreover, it can also help in understanding the customer needs and leveraging their requirements for designing or updating offerings.

Advertising and marketing without data based insight are akin to trying to hit a target in an unfamiliar dark room with only 2 to 3 bullets in your gun. While Big Data science is evolving, and is not fully precise, it does tell you the direction in which to shoot, so that your probability of hitting the target is higher.

Whether you are looking for funding, thinking about the best way to deploy your latest round of investment or a scale up looking to fuel growth, here’s five quick ways analytics and data science can help you:

Evidence-based decision making: One of the rarest commodities when a business is in the growth stages is time. Decisions are taken in days, sometimes hours that in more established organizations would take months. Young businesses especially spend most of their early stage time probing the market and looking for the right product offering to execute upon. Unlike an established company, one mistake can cost its future so having a data scientist on board is the key to being able to gather and analyses data from multiple channels to mitigate risk and improve decision making.

Test your decisions: Making decisions and implementing change is only half of the battle; it’s vital to know how those changes affect the company. A data scientist can measure key metrics related to important changes and quantify their success (or lack thereof) so that learnings are made and substantiated when it comes to playing back results to investors and moving the business forward.

Perfecting the target audience: Everything from social media profiles to website visitor reports contains data which can help a startup pinpoint its target audience – and therefore target them more effectively. Even if it has gone as far as roughly identifying its demographics, a data scientist can identify key groups with laser precision through careful analysis of disparate data sources. This in-depth knowledge can help tailor products and services to key customer groups.

Making use of the information: Data has to be at the fingertips of every decision-maker, which are usually most people in the business at its early-stage. This is reflected in the data science and analytics space right now with predictive modelling and machine learning both attracting huge amounts of interest – a sentiment underlined by the recent acquisitions of DeepMind. It is not hard to see why when this particular type of data management enables real-time responsiveness when it comes to translating the raw data into insights, which can be transformed into actionable applications to propel business growth.

7 Ways to Get Maximum Marketing Results at Any Time

June 22, 2018


Comments Off on 7 Ways to Get Maximum Marketing Results at Any Time

Here is something many entrepreneurs need to understand when it comes to marketing: there is no such thing as guaranteed results.

There are too many factors about your marketing campaign that no one can control. Among them, there is the behavior of the overall market, competitive pricing, demand for offers like yours, current events, and others.

It would be anti-ethical for any marketing agency or freelancer to guarantee ABC results if you invest XYZ amount of money. But it does not mean that there are not ways to get the most out of your marketing budget (according to the circumstances).

Here are seven ways you can maximize your marketing efforts – whether we are in a recession or a booming period.

Do Not Confuse Marketing with Networking

If you are marketing your business, you need to understand the difference between connecting and communicating with your community and sharing / promoting your business.

Do not take to social media or networking events to present your sales pitch right away. People do not like it when you sell stuff to them. Instead, connect first by hearing about their problems, and communicate with them in ways they can solve those problems.

There will be time for you to promote and share on social media and at networking events. But you need to build a relationship first. That way, your audience would not feel like you are selling to them, but that they are taking advice. Because they trust you.

Market Efficiently

I am a firm believer in A/B testing. It is the best way to keep your marketing campaigns rolling and not waste your budget.

You do not want to throw money away with marketing that is not appealing to your market. That is why it is imperative that you constantly test your letters, ads, and emails to see what is getting the attention of the market, and what is persuading them into buying.

Cut What Does Not Work

Once you start testing your marketing efforts, you will know what to keep and what to drop.

You do not need to be everywhere at once. You need to be where your market wants you to be.

Do not waste your time on Facebook if the people are not responding. Stop sending letters if there are no sales coming from them. And please, do not waste two million dollars on a TV spot that won’t produce any ROI.

Inbound Marketing vs Outbound Marketing

I believe both inbound and outbound marketing have a place and are beneficial to every business. But they have their place in the marketing process.

Outbound marketing should be the focus when you are starting out. You need to let people know that you are there to help them. Thus, you should be sending emails, making phone calls, and making the first step to connect with the market.

Once you have set up a reputation for your business, then inbound marketing takes over. Because people will be looking for you. They will look at your website, your blog, and your social media channels.

So, do not disregard either marketing strategy. Just place them correctly according to the level of growth of your business. Outbound marketing when you are looking to prove yourself, and inbound marketing when you have an established name in the market.

Cold Calling as a Marketing Tactic

Most people are afraid of cold calling. Honestly, I believe “terrified” is a more proper term.

That is the reason many dismiss this tactic from their marketing strategy. But I think cold calling is as practical a marketing tactic as any of the others.

You need to make that first connection. And if the market is not coming to you, you might as well go to them.

And cold calling is not as bad as people make it out to be.

All you need is a good script and some thick skin (to handle rejection). And after a couple of times doing it, you will feel comfortable approaching targets and converting them into leads.

Hire Professionals

You can divide any marketing campaign into three facets: strategy, content, and design.

If you have experience in marketing planning, website design, and copy and content writing – then, by all means, go for it. Although I would recommend getting a critique from a professional on each, just to go safely.

But, if you are marketing your business, and have no prior planning, writing, or designing experience, your best bet is to hire professionals for each endeavor. They will know what to do to present your product in the most appealing way possible to your market.

There is also the choice of learning things yourself, but if time is not on your side, then I suggest hiring the professionals anyway until you can take over after getting some marketing seasoning.

Plan Your Marketing

You might have expected this to be tip number one. But I wanted to make sure you understood some things before we got into time management.

But now that we got the small details explained, here is a template to develop a weekly marketing schedule:

Mondays: Market research to find targets

Tuesdays: Prospecting

Wednesdays: Content marketing

Thursdays: Automation

Fridays: Website updates

Every day: Networking on Twitter and LinkedIn

Make sure to separate (at least) an hour every workday to do your marketing. You can perform a marketing task each day to keep your efforts moving. Also, make room for at least half an hour of networking – online or in person.

Why Business Analytics Is Essential for Running a Successful Business

June 22, 2018


Comments Off on Why Business Analytics Is Essential for Running a Successful Business

The foremost goal of any organization is profitability, and customer satisfaction is a huge component of the success of a business. When an organization innovates and stays ahead of its competition, it fulfills and goes beyond customer expectations. Many businesses still rely on ineffective, time-consuming traditional techniques for decision making processes that cannot keep pace with the competition.

The use of “Gut feel” in taking strategic decisions still plays an important role among business leaders. But does reliance on “Gut feeling” and “Traditional techniques” make for smart decision-making? What’s the best approach?

The technology boom has given rise to innovations in how data is used. Business analytics is the solution and the best move to ensure competitiveness in today’s era. To define the term: “Business analytics, one of the emerging fields in the data science, refers to the methods and various statistical and quantitative techniques used by an organization for informed decision making and business modeling”.

Analytics is the change that helps you to get your business on track. It assists the businesses to convert the humongous amount of generalized data into observation, patterning and vision.

What was discussed above is just an academic definition. Now let’s discuss why one needs to adopt it in business operations:

  1. Fast decisions are easily taken, but what matters is smart decisions taken in a short period. It helps to inculcate faster and smarter decision making into business culture of your organization. With the help of business analytics, the company can empower a team for data analysis to extract targeted information. When a company accesses accurate and essential data, undoubtedly, it will take the right decisions.
  2. Analytics helps in quantifying business values.
  3. Most businesses provide training programs for fresh recruits or older employees where the core business values are imparted or refreshed. Instead, companies should go a step further and undertake the help of business analytics to translate business values into numbers. This is a more cost and time efficient undertaking.

A business analyst is one who assists organizations in the process of business analytics. The career path of a business analyst is not strictly defined as there are several options based on industry, qualifications, interests, preferences etc.

  • Training provides trainees with the skills and knowledge needed for a proper understanding and interpretation of data.
  • Training courses help students in getting exposed to data systems and tools like R, SAS, Python etc. making them eligible for various analytical jobs.
  • The best incentive for undergoing a course is that the industry-best average salary of a business analyst is Rs 491,522 a year. There are various skills that can increase the pay scale of a business analyst like project management, SAS etc.

5 Ways Courier Companies Help Businesses In Goods Transit

There is really no business segment that doesn’t rely on courier and delivery transportation. From consumer goods manufacturers to retail stores, automotive and parts repairing houses to offices, hospitals to educational centers, courier services are an integral part of all. While there are hundreds of courier companies reigning everywhere to provide assistance to them, there are myriad types of delivery services to cater to each of the organization’s specific requirements. However, here are illustrated the five most common types of courier delivery solutions offered by the transit companies.

International Courier Services

It is the primary and most common form of service found in every advanced or commercialized area. It refers to the transportation of goods/services across the geographical borders. As the companies offer transportation from one country to another, irrespective of the distance between them, the charges are obviously very high. The users of these services comprise of multinational organizations, manufacturing business brands, retail brands, and even households.

Same-day delivery services

This is the newest form of delivery services that came to the forefront with advancement in transport vehicles and reduction of freight charges. Moreover, it was brought into action to pay heed to the last-minute needs of businesses, hospitals and for other emergency services. Delivery is deliberately made on the same day the order is sent, and it is mostly availed for the transit of crucial documentations.

Online Shipment Services Booking

While everything is moving to online and mobile space, why not courier and delivery services? Users no longer have to wait in long queues to book services from the front desk of the courier companies, nor have they to take their packages to the nearby service outlet. They can now book their shipment online via their mobiles or desktops directly from the company’s website.

Pallet courier services

This service assures the fast and prompt delivery of goods using the pallets at extremely reasonable rates. It is availed mostly by the businesses or clients who have strict delivery rules and have fixed time limits.

Warehouse courier services

A much new concept in the delivery and logistics industry, warehousing services soon left a profound impact on the goods manufacturing businesses. It is helping companies or manufacturers to store goods, inventory at a warehouse and supply them to customers or dealers as and when required. This is found extremely useful for companies who do not have warehouses. Besides helping businesses to speed up their delivery service to customers, they also manage stocks, help in picking, packaging and dispatch and keep tracks of stock levels.